A year ago, Peugeot launched the 207 in France and into the main European markets. It became the fourth vehicle to be offered by Peugeot in the European small car market segment, along side the 107, the 1007 and the 206. Today, the Peugeot 207 SW with its "spirit of the outdoors" completes the 207 range.
A rapidly expanding range
The Peugeot 207 SW, which will be available from 5th July in certain markets, will rapidly expand further the 207 range, which a mere 15 months ago saw the launch of the hatchback. This compares with 40 months for the introduction of the 206 SW into the 206 range.
Like the 207 CC, 207 RC and the three and five door hatchbacks launched previously, this new silhouette will strengthens further the 207 range.
Now ready to take on the challenge, the Peugeot 207 SW will follow in the footsteps of the 206 SW, which became the best selling estate car in the French and European B2 segment from its first year of introduction (2003). Benefiting from a real generational leap compared with the 206 SW, the Peugeot 207 SW will expand the target customer base with a number of new features.
Its environment, its potential customers
In a market characterised by increasing fragmentation of the individual models, the Peugeot 207 SW aims to attract a customer base that leads a "full and busy life" and who will appreciate the space and versatility of this compact vehicle. Keen on outdoor leisure pursuits, these customers - ranging from young families to those in active retirement - are out going and enjoy social interaction... but, above all, they like to get out and about! When it comes to choosing a vehicle, the design and personality of the vehicle are important factors.
Five power units drive the Peugeot 207 SW
* Petrol
o 1.4 litre - 54 kW (~ 75 bhp) - 118 Nm at 3300 rpm - manual gearbox
o 1.4 litre VTi - 70 kW (~ 95 bhp) - 136 Nm at 4000 rpm - manual gearbox
o 1.6 litre VTi - 88 kW (~ 120 bhp) - 160 Nm at 4250 rpm - manual or automatic gearbox with Porsche Tiptronic sequential control.
* Diesel
o 1.6 litre HDi - 66 kW (~ 90 bhp) - 215 Nm at 1750 rpm - manual gearbox
o 1.6 litre HDi FAP - 80 kW (~ 110 bhp) - 240 Nm at 1750 rpm (260 Nm with overboost) - manual gearbox
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